Greensboro, NC – North Star Marketing, a trusted provider of enrollment marketing solutions for K12 independent and faith-based schools, is pleased to announce the integration of Halda’s AI-driven enrollment technology into our suite of solutions. This integration will bring advanced, personalized marketing tools to K12 schools, helping them better connect with prospective families and improve enrollment outcomes.
Elevating School Marketing with AI Technology
“Driving traffic to a school’s website is a top priority in enrollment marketing,” said Andy Lynch, President and CEO of North Star Marketing. “That’s why search marketing and social media strategies are so important. But just getting a parent to click around a school’s website isn’t the goal. They need to inquire and provide their contact information to start a conversation.”
Lynch said that general inquiry buttons are helpful, but they’re passive. The Halda platform is proactive. It leverages AI to deliver a better, more helpful experience for website visitors, which increases inquiry volume.
Halda’s AI-powered lead-capture window sits on a school’s website and serves up relevant information based on visitors’ interests, encouraging parents to move forward in the inquiry process. The platform uses AI to tailor every interaction with prospective families, offering personalized content and insights based on their needs. This approach allows schools to provide a more relevant and engaging experience for each family, which is crucial in a crowded educational market.
“Of course, AI-powered tools are only as good as the content they process,” Lynch said. “That’s where our content marketing strategies come into play.” North Star’s approach to configuring Halda includes an evaluation of site readiness and a recommended plan for website improvements to position schools for success.
Key Benefits of the Halda Platform
Halda leverages website content and pre-configured question-and-answer to provide:
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- Personalized Engagement: Halda’s AI technology ensures that each family’s experience is tailored to their unique interests, improving the likelihood of conversion.
- Robust Content Marketing: North Star Marketing provides focused content that supports personalized interactions, helping schools connect with families in a meaningful way.
- Smart Engagement: As visitors browse the site, Halda develops an understanding of what interests them and what they should see to keep moving forward. If visitors leave the site, Halda will remember them when they return and offer insights based on past preferences.
- Data-Driven Insights: With Halda’s platform, schools gain valuable insights into family interests and behaviors, which can be used to refine strategies and improve results.
Schedule a Demo
For schools interested in learning more, North Star Marketing will provide a free, no-obligation demo of the Halda platform and an assessment of the school’s website readiness to leverage AI in lead-generation efforts.
About North Star Marketing
Headquartered in Greensboro, NC, North Star Marketing provides strategic marketing solutions for independent and faith-based K12 schools, helping them pursue healthy enrollment™ through effective marketing strategies.
For more information or to schedule a consultation, please contact our team directly.