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Healthy Enrollment™ Blog

Education marketing strategies to communicate a focused school identity, empower your enrollment team, and engage right-fit families.

Enrollment Health
Kaleen Goodeill

The Enrollment Marketing Spring Training Series: March 22-May 3

Batter up Marketing and Enrollment Professionals! North Star Marketing and Enrollment Catalyst present the 2021 Spring Training Series for school leaders. Whether your enrollment marketing is striking out at the plate or hitting grand slams, we invite you to join this full 9-inning webinar series to gain strategic and practical insight

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Engaged Right-Fit Families
Kaleen Goodeill

5 Tips for Creating a Winning Virtual School Tour

Prospective parents are often juggling careers and household duties on top of researching private schools. To say they are short on time is an understatement — which is why you can rise closer to the top of their list by offering a top-notch virtual school tour. Virtual private school tours

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Education
Kaleen Goodeill

3 Things You Need to Add To Your School Website During COVID-19

For schools, the ability to communicate with families is crucial during the COVID-19 (Coronavirus) outbreak. With the temporary closure of many K-12 schools, getting messages out in a timely manner to current families and being able to maintain a conversation with prospective parents will have an impact on the perception

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Brand Identity
Kaleen Goodeill

3 Ways to Know Your School’s Brand is Expired

When someone mentions expiration date, you might think of a carton of milk or eggs — not your school’s brand. But just like fridge staples, brands don’t last forever, and when you get a whiff of one that’s gone stale, well…it’s pretty obvious. But how do you know? We wish

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Education
Kaleen Goodeill

These 6 SEO Basics Will Help Improve Your School’s Search Rankings

We recently published an article that discussed the decline in click-through-rates on organic searches and proposed some solutions for regaining that visibility. While it’s true that Google routinely pushes down organic search results in favor of Google Ad placements and other search engine results page (SERP) features, having your school

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