Marketing Leadership for independent and faith-based schools
Case Studies
Calvary Christian Academy
Growing enrollment and community from 32 students to 160+
Challenges & Opportunities:
• Low brand recognition
• Need to increase enrollment to help with school budget
• Structural problems with the original brand and website
The Tatnall School
Age-and-Stage® campaigns increase applications by 127%
Challenges & Opportunities:
• 7 years of leadership changes
• Declining enrollment in Early Childhood
• Significant competition in the area, including four independent schools, and numerous parochial, preschools, daycare centers, and charters
Twin Tiers Christian Academy
100% surge in inquiries within 7 months
Challenges & Opportunities:
• Brand and website were “old and tired”
• Empty seats in 5th and 6th grades
• Located in an area where tuition was a barrier
