It’s a strange to think of a city as a brand. There’s no storefront, no salespeople, no products on shelves. While you may not get a receipt, choosing a city for your home or business is one of the biggest “purchase” decisions you can make, and the greatest competition is
I know that the Information Technology (IT) field is infamous for a strange love of acronyms and abstract terms most of which are confusing and unknown even to some of us using them. Admittedly, they help to raise the shroud of mystery and disguise over what it is that computer scientists actually do; we
It’s been several years ago, but I remember like it was yesterday a conversation I had with the Head of School at a small, private school in Greensboro, N.C. “We would like to talk to you about some public relations projects. We might freshen up the logo a bit,” she
You look at the clock … 1:07 am. Half asleep, it’s time to call it a night. As you close your laptop, you slump back in your chair, head spinning. Despite hours of hard work, you feel more overwhelmed and frustrated than when you started. Unanswered questions flood your mind.
It’s not quite the new year yet, but North Star is making a resolution for 2014. No, we’re not going on a companywide diet, and we’re not doing a group membership to the gym (although it’s worth considering). But we are making a resolution we’ll definitely keep. As of January
When a user visits your website, one of their primary objectives is finding the information they want quickly and easily. It doesn’t matter if they’re researching a topic, buying a product or simply validating you as a potential vendor, in most cases, your users are on a mission. The navigation
Branding is a curious word, an anachronism in our information age, commonly used but seldom explored. It reaches far into antiquity when ownership was recognizable by a mark, permanently seared into the surface of an object by means of glowing metal or fiery wood. Farmers and merchants; stonemasons and carpenters
BURLINGTON, NC (July 19, 2013) – Friendship Christian School (FCS) in Raleigh, N.C., recently introduced a new academic logo, designed by North Star Marketing. Administrator Ric Nelson initiated the branding process in January 2013 in an effort to standardize the school’s representation in the community, in promotional materials and internally.
Q&A with North Star Senior Graphic Designer Rob McDorman and Development Manager Micah Fox (by Elizabeth Travers, Copywriter) BURLINGTON, NC – (June 26, 2012) – Last week, we posted a link on our Facebook page to the newly designed website for the North Carolina Cotton Producers Association (NC Cotton). The
June 21, 2013 – (BURLINGTON, NC) – North Star Marketing recently completed a new mobile responsive website for Triad HealthCare Network, a Greensboro, N.C.-based network of physicians affiliated with Cone Health. As a mobile responsive website, the new Triad HealthCare Network website scales automatically to the size of the viewing
