June 21, 2013 – (BURLINGTON, NC) – North Star Marketing recently completed a new mobile responsive website for Triad HealthCare Network, a Greensboro, N.C.-based network of physicians affiliated with Cone Health. As a mobile responsive website, the new Triad HealthCare Network website scales automatically to the size of the viewing screen, whether it’s being viewed on a smartphone, tablet or desktop/laptop computer.
Why “Responsive”?
“Responsive” and “mobile responsive” are buzzwords in the website design and marketing industry these days. Visit any of the big-timers, like Nike.com or sunbrella.com, on your smartphone, tablet and laptop/desktop, and you’ll see them all sporting responsive design. To see how it works, go to a mobile responsive site – such as the recently launched website for Triad HealthCare Network (www.triadhealthcarenetwork.com) – on your laptop/desktop and grab the bottom right corner of your browser window. Drag the corner to the left so that it becomes approximately tablet-sized. The elements on the page adjust to fit the size. Pull the corner in a bit more to make the window smartphone-sized. Again, the elements on the page readjust to accommodate the size of the screen.
Not only do mobile responsive websites provide a seamless iteration for viewers using smartphones or tablets, they make it easier for website administrators and content managers to update and post new content. One change within a content management system (CMS), like WordPress, automatically updates and scales accordingly on the site. Rather than posting content twice – once to the primary site and once to a separate CMS for the mobile version – administrators can apply updates in one CMS.
It is projected that smartphone and tablet Internet browsing will overtake desktop use sometime in 2014. As responsive websites adapt to user trends and become the new industry standard, businesses, schools, non-profits and ministries can get ahead of the mobile browsing trend by opting for responsive technology over a static website.
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Whether you already have a website you like and want to explore responsive options or don’t have a website at all and want to discuss a mobile responsive website build, North Star Marketing can help. Give us a call at 336.229.6610 or Get Started Here.
