Batter up Marketing and Enrollment Professionals!
North Star Marketing and Enrollment Catalyst present the 2021 Spring Training Series for school leaders. Whether your enrollment marketing is striking out at the plate or hitting grand slams, we invite you to join this full 9-inning webinar series to gain strategic and practical insight heading into this next enrollment season. Grab your ball cap and sunflower seeds, dust off your mitt, and come on out to the ole ball game!
You are invited to take part in this timely spring training webinar series. This free webinar series has been designed with you in mind as we share our experiences and expertise to help you hit it out of the park this year!
Each webinar will begin at 1pm ET on the dates noted. You can pick and choose the webinars you want to attend, or you can register for them all. You will need to register for each individual webinar. And, if you can’t attend live, be sure to register so that you will receive a copy of the recording. This is a great series that you will not want to miss!
The Enrollment Marketing Spring Training Webinar Series Line Up:
Monday, March 22
Presented by Rick Newberry and Andy Lynch
A year ago, the world shut down because of the pandemic. We have had to adjust our enrollment and marketing strategies in these uncertain times. As we look toward the future, it is critical for us to continue to implement enrollment and marketing strategies that make a difference at your school.
Thursday, March 25
Presented by Kaleen Goodeill and Andy Lynch
That list of marketing projects on your whiteboard — how do you determine which ones to work on next? Which ones to fund? Perhaps a better question is how do you know if you’ve even got the right initiatives on the board? In this talk, we’ll discuss a framework that will help your team prioritize activities and investments by outcomes, not just deadlines.
Monday, April 12
Presented by Rudi Gesch, Eastern Christian School
You know you want to grow your school’s enrollment. But HOW do you do it? There are a million different strategies you might consider, but which strategies are right for your school? If you’ve ever felt overwhelmed by enrollment goals or by trying to choose the right enrollment strategies for your team, this presentation is for you. Rudi Gesch has honed his approach to enrollment and marketing over 15 years in private schools, most recently partnering with Enrollment Catalyst and North Star Marketing to turn around the enrollment at Eastern Christian School.
Thursday, April 15
Presented by North Star Marketing team members: Clark Morgan and Laura Eisenga
If you’ve been considering ramping up your digital advertising game, or if you’re spending money online but not seeing a tangible return, you’ll want to tune in for this talk. We’ll provide an overview of the major categories of digital marketing, help you understand which channels work best, and give you some pointers on how to track results.
Monday, April 19
Presented by Rick Newberry
Are you concerned about retention? Is your entire school community focused on keeping your current families enrolled? During this webinar, we will discuss effective strategies that you can implement throughout your entire school community to keep your families enrolled.
Thursday, April 22
Presented by North Star Marketing team members: Kyle Saverance and Andy Lynch
As families evaluate education options, they move through sequenced phases called “the buyer journey.” As they step through each phase — Awareness, Consideration, Decision, Evaluation, and Advocacy — their interests, questions, and objectives evolve. In this conversation, we’ll explore how your team can anticipate key inflection points in the buyer journey and align your marketing to keep families moving forward.
Monday, April 26
Presented by Rick Newberry
Your tuition price is the greatest barrier for prospective parents to consider your school. Most often, schools list their tuition prices and hope that parents will inquire and visit. However, it is critical that we market the affordability of our school. During this webinar, we will discuss Variable Tuition and other models to market the affordability of your school.
Thursday, April 29
Presented by North Star Marketing team members: Micah Fox and Michael Dechane
Is your website making it easy for prospective parents to get the information they need to keep moving forward? In this talk, we’ll explore the difference between an informational school site and an action-oriented website. We’ll also help you identify several possibilities for website improvement projects over the summer.
Monday, May 3
Presented by Rick Newberry
Is your website making it easy for prospective parents to get the information they need to keep moving forward? In this talk, we’ll explore the difference between an informational school site and an action-oriented website. We’ll also help you identify several possibilities for website improvement projects over the summer.
We look forward to you joining our team for this outstanding webinar series. Don’t forget to register for each webinar–even if you can’t attend live, each presentation will be recorded and sent to you.
