Family Journey™ Websites
Developing a new school website can be both thrilling and stressful. Most likely, it’s been several years since your last major website overhaul.
Your current site might be feeling tired, clunky, or outdated. It’s not functioning the way you need it to. You’re ready to have a school website that generates inquiries, represents your school community well, and — let’s just say it like is — looks better than your competitors’ websites.
You need more than just a generic website builder. And your website is too important to entrust to a generalist agency that doesn’t work with schools regularly. And perhaps you’re a bit skeptical of the industry giants that never actually own your site.
If you’re looking for a website development partner who understands enrollment marketing and will guide you through the process, that’s where we come in. Our website solutions are built to help parents, guardians, and students navigate the Family Journey™. It’s a shift in perspective that puts the family at the center of the website experience.
At North Star Marketing, we help independent and faith-based schools build optimized school websites that support long-term enrollment health and align with the Family Journey™.
Whether you’re looking for a site that is going to generate more inquiries or incorporate retention strategies into content and design, our team will help you:
Find a website solution that will fit your budget and not require high annual fees
Ensure the migration process is smooth and easy
Consider your content, design, and development needs, so you are focusing your investment in the right areas
Feel equipped to manage and make updates to your new website after it launches
When you engage with North Star’s website solutions, you can expect to:
- Find a website solution that will fit your budget and not require high annual fees
- Consider your content, design, and development needs, so you are focusing your investment in the right areas
- Ensure the migration process is smooth and easy
- Feel equipped to manage and make updates to your new website after it launches
A lot of work goes into launching a new website.
If you’re a small team, you might be wondering how to prepare for a school website project and how much time a school website project can take. Our solutions advisors would be happy to answer your questions on a relaxed, no-pressure call.
Family Journey™ Website Solutions
School Website Strategy Map
This solution is designed for schools that need:
- A comprehensive review and clean-up of website content
- Integrated online marketing campaigns
- A clean, user-friendly sitemap
Themed School Websites
This solution is designed for schools that:
- Need a new website in a short period of time
- Desire a functional, modern design with built-in enrollment-focused strategy
- Have a more conservative budget
Tailored School Websites
This solution is designed for schools that:
- Desire a customized website with more flexibility in design
- Require additional data-driven content and design strategy
- Can afford a longer build timeline
Age-and-Stage® Campaign Optimizations
This solution is designed for schools that are:
- Looking to increase inquiry generation across all grades
- Focusing on on a specific grade level for inquiries or retention
- Wanting to leverage their website investment by integrating online marketing campaigns
Hosting & Support
This solution is designed for schools that are:
- In need of a secure platform to host their website
- Looking for a higher level of support
- Wanting to take more ownership of website updates with the right training
“Our school has been with North Star for more than five years and I have absolutely loved working with them.
They are a valuable member of our marketing team, and it feels that way — they are an extension of our team. North Star helped us plan what our focus should be and how to funnel folks through our website to generate quality inquiries. We not only signed another contract with them, but increased our investment and hired North Star for our new website (even after interviewing other companies). Our ROI is impressive and I’m confident that other schools will see the same type of results.”
